Google Adwords grants

One of the recent postings by an ex-colleague in his blog

http://technology4ngos.blogspot.com/2010/01/building-websites-and-generate.html

was around websites for non-profits in which he speaks of an approach to developing sites and reading that prompted me to write about the Google Adwords grant. Assuming that many of you have existing sites, but don't have any money to promote the site, then you should at earliest apply for a google adwords grant at http://www.google.com/grants/

It takes about 3 months for the grant approval to come through. Getting the grant is fairly simple, but managing it requires a degree of skill and persistence. There are number of online tutorials that are available for refernece and that makes it easy to use.

Google doesn't pay me to promote them but since over 50% of the site visits to www.savethechildren.in comes from our Adwords grant, I'm a great fan, and would encourage you to jump on to the bandwagon. They start you off at about 10000 USD/month worth of inventory and based on performance you can even make an application for a USD 40k/month grant.

If any of u are using the grant, it would be great to hear your experiences (which means that hoping that someone's even reading this :))