Power of going viral

I suppose the ultimate test of any good idea or creative is that it becomes the subject of conversation at office lunch tables - the Zoo Zoos being one such.

Here's a super-successful case of an online viral from Brazil that made it big on the back of a smart idea

http://www.youtube.com/watch?v=DgIvcijPTY8

Dont know how useful this might be to you, but its such a cool piece of work that it needed to be shared :D