Save the Children recently launched its first Indian DRTV film. Take a look here http://www.youtube.com/watch?v=4-OOrE23L1c&feature=player_embedded
Lots of learnings considering that there is so little experience on DRTV in the Indian fundraising context. Will share details soon :)
Sports Marketing Measurement Playbook.
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Last year, nearly all of the top 50 telecasts in the US were connected to
sports. The 97th Oscars, SNL 50th, a 60 mins interview, an episode of The
Floor...
12 hours ago
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