Some more on DRTV

I'm not sure how useful this will be espeically since I cant share either the investment levels or ROI on the DRTV campaign thus far.

http://www.youtube.com/watch?v=4-OOrE23L1c&feature=player_embedded

We've used only English channels thus far but should do Hindi and probably Tamil in the next leg.

The two biggest challenges have been the media buying and monitoring the inbound calling. The great part is that we managed to make the DRTV ads happen and did it all inhouse - other than production of the ad that is!